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New resources for change makers
The physics of enthusiasm
Les chatting about why changing people doesn't work, and could fundamental physics possibly teach us anything about human nature? From Cecilia Macaulay's Fireside Skillshare in June 2017.
How to instruct a brainstorm
Brainstorming is one of the most important things we do. Here's a word-by-word script that builds in the good things we need to think about to get the most out of a gathering of minds. Here's the script.
The interventionists' first tool
Mismatching the style of intervention and the situation you face is the cause of failure, waste and, sometimes, catastrophe. Which class of intervention matches your situation? Situation Diagnosis Tool.
Comfy Zone Diagnostic Tool
Decisions, decisions, and so much to think about! This simple tool reminds project designers about the full range of behaviour change strategies available to them and when they should be used. Download the tool (152k PDF).
Les shows how to use the awesome "If not, then what?" method
It's a way to generate a host of convention-busting ideas amazingly quickly. From the fun session at the North East Landcare Forum 2013.
The problem with Social Marketing - why you can't sell change like soap This paper presents a critique of Social Marketing. Why the answer to "wicked" problems requires different approaches. The paper. (140k PDF)
Introduction to the Diffusion of Innovations A succinct introduction to the model of change that focuses on innovation design, viral communications, and satisfying the needs of users. Download (259k PDF)
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