Dear friends and colleagues,
As you know, I’ve had a long interest in theories of behaviour change (I know, get a life). The problem, of course, is that there are so many of them. So one thing I’ve tried to do, as much for my own needs as anyone else’s, is to create an integrated model that can generate insights in any situation. I’ve called it “5 Doors” and, naturally, it’s a work in progress. The latest incarnation may be of interest to keen behaviour changers because it focuses on “enabling context” more strongly than in previous models. The more I learn about change the more I discover about the power of context to shape behaviour. It’s become apparent to me that context interventions are vital parts of any change program. I’ve also clarified the concept of Desirability – an idea that’s so sprawling it’s taken me years to pack it up.
I hope you like it:
www.enablingchange.com.au/enabling_change_theory.pdf
Best wishes
– Les
P.S. If you have any feedback, let me know.
Great work Les!! I couldn’t agree more that context is critical. It is a challenge though for many not to go straight to the solution, adopting a copy and paste approach. It is almost as if there is a behaviour change isle in Coles where you can go and get a solution off the shelf. As an aside, I came across this today and thought you might be interested (if you haven’t already seen it) http://www.physorg.com/news/2011-07-minority-scientists-ideas.htmlCheersJ
<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>Good lord Jonathan…that’s interesting …maybe there is a tipping point after all! I’ve just read the full press release. It’s fascinating research but it has limitations… it has a simplistic model of human interactions in which people simply get convinced by each other, which does happen, but it’s a complex process involving resistance and identity. Also it doesn’t account for pockets of resistance where groups with equally set counter opinions push back. Still, it’s interesting. Cheers – Les</div><div><br></div><div><a href="http://news.rpi.edu/update.do?artcenterkey=2902">http://news.rpi.edu/update.do?artcenterkey=2902</a></div><div><br class="Apple-interchange-newline"><blockquote type="cite"> <div style="width: 600px; font-size: 12px; font-family: Arial, Helvetica, sans-serif; line-height: 18px;" class="PosterousEmail"></div></div></body></html>
Yes, too simplistic but I guess thats what happens when you try and distill some fairly complex work into a digestible piece of text. It does support social network theory and avoiding mass media campaigns. Have you seen this http://www.mac.sa.gov.au/young_drivers/home ? Nice stigmatisation of cycling and promotion of car culture!